We all know the industry is getting tougher, especially for the independent gym owner.

Remember….I’ve been where you are now, running a very successful independent gym in a crazy competitive market.

I’ve won that battle through smart and different marketing, sales, retention and culture/customer service techniques.

That’s what I bring to the table as your coach!

When I was a gym owner this was my wish list for having a coach work with me...

From a results perspective I wanted...

• Someone who understood my situation. They had been in my shoes, ran an independent gym and had done that successfully. (They had to prove they knew what they were talking about!)
• Someone I could bounce ideas off, get specific useful advice from and go to with my "lagging" areas
• Someone who was still heavily involved in the industry and kept the finger on the pulse so they could share the new ideas and strategies with me.

From a payment/business perspective I wanted...

• No hourly rate...we both agree on the work to be done then agree on a price for that work.
• A great value retainer type option either for a set time or an open time so I could use my coach when I needed to and wasn’t charged extra every time I needed a bit of work done or an email replied to.
• Flexible payment options, as sometimes big lump-sum payments can have an effect on my cash flow.

That wish-list, I have made my structure as a coach. Cost by workload, retainer type system available, ability to pay weekly/fortnightly/monthly.

As a gym owner I also always gauged the success of an investment in terms of membership. Eg: If I spent $1500 on a marketing spread in the paper and got 4 memberships from that marketing worth $4000, then that’s a win to me to the tune of a couple of thousand dollars.

If you invested just the equivalent of 1 or 2 gym memberships a month in a coach and that coach’s advice, skills and knowledge brought you an 10-15 extra memberships a month or saved you 10-15 extra memberships a month, imagine how much of a win that would be for you….all that extra profit!

To have a chat about how I can help you make more profit drop me an email or give me a ring, I look forward to hearing from you!

Ryan Johnston
ryan@thegymcoach.co.nz - Ph: 021 343292